Under the Act on Protection of Personal Information, Sendai Tourist Information Desk Website (the “Website” or “we”) will protect visitors’ information which can identify that specific individual (“personal information”) in relation to our operations of providing services to visitors.

The Website will stipulate the rules for handling personal information, appoint a person in charge at each section involved in handling personal information, and strive to manage personal information appropriately.
At or before the Website collects personal information from visitors, we will clearly specify the purposes of collection and use and only collect personal information within the scope of such purposes.
We will implement security measures to protect visitors’ personal information from unauthorized access, destruction, modification, and/or disclosure. Upon detecting any of these threats, we will take remedial action immediately.
While collecting visitors’ personal information within the scope of the specified purposes and managing them in an appropriate manner, we will not provide or disclose them to any third party excluding subcontractors and/or alliance partners collaborating in continuously providing and maintaining services to visitors, except the following cases.
・We are requested by law or law enforcement authorities to do so.
・It is necessary to do so to protect extremely important benefits such as life, body or property.
・It is considered necessary to do so in the case of misconduct by any visitor to protect the Website, Sendai Tourist Information Desk, and other visitors.
・In order to pursue the purposes of use specified to visitors, it is necessary to do so, within the scope of the purpose, to our affiliated companies or subcontractors coming to an agreement pertaining to personal information.
When disclosing personal information provided by visitors to a third party, the Website will prevent disclosure or provision by that party by means of a contract.
We will manage personal information entrusted by third parties under strict control and use them within the scope stipulated by the contract.
We will comply with laws and regulations as well as other norms applicable to the personal information held by the Website, and review the measures in the policy to improve them when appropriate.
Use of Personal Information
Within the appropriate scope of business of providing services to visitors or operations at Sendai Tourist Information Desk, the Website may store personal information provided by visitors in accordance with the personal information protection policy, phone numbers used by visitors to call us, or email addresses used by visitors to send messages to us in our in-house database, and use them as visitor’s personal information in order to:
・	Improve the quality of our products and services;
Provide visitors with more accurate information;
Make communications with visitors as appropriate;
Answer inquiries promptly on the phone in an appropriate manner; and,
Tally the data for statistical use.
Use of Cookies
“Cookies” enable visitors to browse the Website more conveniently and may use information on the webpage combined with visitor’s personal identification information as a part of visitors’ information. It will neither invade visitors’ privacy nor have a harmful effect on a visitor’s computer.

Disclaimer
Visitors are responsible for use of the Website. The Website will accept no responsibility for the standards for handling privacy information or related contents provided by the Website and any other website operated by other companies linked from or to the Website.